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“My
wish via this Blog is to share with you the experience of
an entrepreneur (manager of a marketing research company),
working in an environment of profound change with the very
foundations of mankind:
every
day we observe an ever greater integration of virtuality
and dematerialisation into our environment. We might even
say that rather than virtuality developing, it is reality
acquiring new dimensions.
In
short, the world is changing and taking on proportions that
up until now were unknown. We are not trying to pass a moral
judgement on these changes, but to detect them, retranscribe
them and put them into perspective.
Hence
this Blog will be the ‘log book’ for an entrepreneur
in a world of constant change, whose trade, marketing research,
offers a privileged view of the trends in our society.”
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